September 18-30, 2027, €9,000
Join me on this photo tour to discover the true heart of Italy, the fabulous locations that inspired the Renaissance painters, a landscape of soft, verdant hills crowned by ancient walls and towers.
These are the places where the Italian civilization reached its highest peaks, where Giotto, Leonardo and Michelangelo were born, where Saint Francis preached, where Italian as a language developed. This is the heart of Italy, both geographically and culturally.
This tour is open to photographers of any skill level and carrying any time of equipment, from smartphones to full-fledged DSLR systems. My aim, during the entirety of the tour, will be to create the best conditions for you to get the images of Italy that you've been dreaming of. I love my country and all it has to offer, have been photographing it for decades and learned what it takes to make it really shine. Now it's your turn to capture your everlasting memories of Italy.
I am also passionate about the culture and history of Italy. Ask me about it and you might discover some historical facts that few people know about.

What Sets Us Apart
Many tours of Italy aim for breadth and are designed for those who are visiting Italy for the first time and don't want to miss the most famous locations, like Rome, Venice, Florence, Pisa, Amalfi, Naples. There is nothing wrong with that and, in fact, I lead similar tours on other occasions. The Heart of Italy tour instead aims for depth.
Those who have already been to Italy and seen the usual places will appreciate discovering locations a bit more off the beaten path, during a season when the tourist crowds are much thinner, cities are quieter, and the light is softer. Even if we briefly touch Rome and don't include Florence, you will be surprised by how much beauty lies in those "minor" centers.
For those who are visiting Italy for the first time and would like to include, for example, a few days in Florence, we can offer an optional extension, depending on the number of people interested. Get in touch with us and we'll discuss the possible options.
Who Is This For?
This tour is recommended for every kind of photographer. Beginners and advanced amateurs will have lots of opportunities to learn new techniques, while even seasoned professional photographers will be able to take advantage of my knowledge of the country.
If you'd like to be taken care of by a team skilled professionals throughout your journey and pampered so that you don't have to worry about lodging and transportation hassles, then this tour is for you.
Even if you are not a photographer, but can appreciate beauty, you are welcome to join us on this tour and snap away happily with a smartphone or not.

Spoleto
Itinerary
Most of the locations we will visit during this tour are contained within a relatively compact region. This will allow us to avoid excessively long transfers and to explore in depth areas that have an incredible wealth of disparate locations inside a peaceful countryside, dotted with farms, villages perched atop hills, and fascinating medieval cities, rich in culture and history.
Day 1: Florence
Our tour starts in Florence. Where we will stay one night in Florence in order to recover from the overseas trip. This first day does not include a tour of the city, but we will have a welcome dinner in a nice restaurant to get a first tasting of the delectable Tuscan specialties.
Days 2-3: The Chianti and Central Tuscany
The Chianti occupies the area between Florence and Siena that was made famous by its prestigious wines, the historical towns and the elegant villas. Among the locations we will visit, we can mention San Gimignano, with its forest of stone towers, Colle Val d'Elsa, Montiriggioni, still enclosed within its pristine medieval walls, Volterra, Certaldo, and more.
We'll base ourselves again in a resort in the countryside, close to all the locations we intend to photograph.

San Gimignano
Days 4-7: Southern Tuscany
We'll make our base for the next three days in a lovely resort nestled amongst the cypress-dotted hills of southern Tuscany, in the vicinity of Siena. From here we'll take daily excursions on a private van to explore an area that few tours of Italy include in their itineraries, but that can be so incredibly quaint and beautiful.
The Val d'Orcia
Row after row of cypress trees ornate the roads and the hilltops of this region, for the most part characterized by a minimalist landscape that lends itself very well to creating stunning graphical compositions. The main towns in this area are San Quirico, Pienza, designed in the Renaissance as the model of the ideal city, and Montalcino, home to the best Italian red wines.



Podere Belvedere, San Quirico d'Orcia, Italy
Of course, we will have the opportunity to visit Siena, with the amazingly well-preserved Piazza del Campo, home to the famous Palio, and its huge gothic cathedral.
Other notable locations in the area include the abbeys of San Galgano and Monte Oliveto Maggiore, renowned for its 15th century frescoes, San Quirico, Pienza, Montalcino, Montepulciano, Sant’Antimo, Bagno Vignoni, Bagni San Filippo, Radicofani, Santa Fiora, Saturnia, Sorano, Pitigliano, Radicofani.
Days 7-9, Southern Umbria
Umbria is a small region deeply steeped in Italy's historical and religious roots. Assisi is of course world-renowned because of St. Francis and because of Giotto's frescoes in its Basilica, certainly one of the most impressive examples of medieval art in the whole world. But Umbria has so much more to offer, starting with Italy's greenest landscapes and some very well-preserved medieval towns.
During the first half of our tour of the region, we will base ourselves near Todi and use that as a base to explore its southern portion, with a possible excursion into Northern Lazio.
Notable locations include Orvieto, Todi, Norcia, Castelluccio, Spoleto, Montefalco, Spello, Bevagna, Rasiglia, Bolsena, Civita di Bagnoregio,

Civita di Bagnoregio
Days 10-12: Northern Umbria and Eastern Tuscany
We will base ourselves around Perugia and use that as a base to explore the verdant northern side of Umbria, with a detour into eastern Tuscany.
Notable locations include Perugia, Assisi, Gubbio, Sansepolcro, Monterchi, Arezzo, Santuario della Verna, Cortona.



Assisi
Day 13: Return to Florence
On the last day of our tour, after breakfast, we'll board our van, bound to Florence, where you will be able to catch a flight back home or to extend your stay in Italy, if you wish.
Food and Wine
No trip to Italy could be complete without sampling some of the delicious food and wine the country has to offer. In particular, this part of Italy boasts some of the finest wines and a cuisine that is deeply steeped in tradition and based on the freshest produce from the countryside.
We love tasty food and good wine and a tour with us is also a great chance to savour the best offerings of every region, each one having specific, local characteristics. Come with us and we'll take you to our most beloved restaurants and wine cellars.
A cooking class is also included in the price of the tour, giving you a wonderful opportunity to try your hand at some classical Italian recipes, as well as a winery tour.
Just keep in mind that some things are a no-no:
- Pineapple on pizza
- Fettuccine Alfredo with cream
- Cappuccino after 11AM
- McDonald's, KFC or other fast-food chains
Alright, we're kidding, but only a little bit.



The Stays
With the exception of Florence, we will stay in nice resorts and agriturismos in the countryside. Most of them will have a swimming pool, so it will be possible to relax poolside during the hottest hours of the day. Some of them will also have a winery.
A list of all accommodations will be published shortly, so check back on this page for updates.
The Tour at a Glance
- The tour will be 13 days (12 nights) long, starting in Florence on September 18th and ending again in Florence on September 30th.
- The tour price is €9,000 per person based on double occupancy. Single-room accommodation is €1,500 (if available as single rooms are limited)
- All accommodations and meals are included.
- Transportation with a private van and a professional driver is included.
- The price of the tour includes a private cooking class and a private winery tour.
- You will be accompanied by a professional photographer for the whole duration of the tour.
Yes, keep me updated!
Bookings for the tour are going to be open soon, as we are currently busy finalizing the accommodations and otherdetails of the tour. If you'd like to be informed as soon as we have new updates, please fill in the form below to get in touch with us.

Siena, the Duomo
Customer Testimonials

After contacting Ugo in July 2024 requesting a private photographic tour of Tuscany, he immediately started setting up a proposal that pleased my wife and I .He helped us with locations ,hotels and shared his expertise in history, arts and architecture. Every day we worked on photography.
We are now looking in his new group tours
Thank you Ugo for your patience .It was a busy week but rewarding.

My husband and I had the pleasure of an early morning photography walk around Milan while on our visit to the city for the 2026 Olympics. It was a great opportunity to see the city wake up, photograph reflections on the canals, and catch the sites without crowds of people. Ugo gave us not only photographic tips and suggestions, but also a historical perspective in Milan. We covered a lot of the city on foot as well as city transit to visit an architecturally interesting area of contemporary Milan. We would highly recommend Ugo!

My wife and I just returned home from the trip of a lifetime with Ugo and Mike Gulbraa. 7 cities in 15 days photographing the most amazing places in Italy! Ugo was the perfect Italian host and photography pro! Can't say enough about how great he was. Looking forward to touring with him again. Recommend VERY highly

Engaging Ugo for a private photography mentoring weekend helped improve my landscape photography, and gave me an unforgettable experience in Tuscany. He took me to places I'd never have found on my own. He also has the patience of a saint and he never made me feel silly for asking him basic questions. A weekend I'll never forget.

We had a fantastic three-day private tour in Val d’Orcia with Ugo. Easy-going and knowledgeable, he filled each day with opportunities to make beautiful photographs, from the iconic cypress trees to the winding roads to the picturesque towns. From sunrise to sunset, he ensured we were in a great location to make beautiful photographs. As an unexpected bonus, he also knows many great places for lunch and dinner. If you want to make photographs in Val d’Orcia, one of the most beautiful places on Earth, choose Ugo as your guide. You’ll be glad you did.

I spent a beautiful day walking around Milan accompanied by Ugo who made me discover fascinating places on a photographic level.
Despite the bad weather, Ugo prepared a very interesting and varied program. He gave me the technical support I needed and together we did photographic experiments that I liked.
Furthermore, Ugo is a very cultured person. He told me many anecdotes about the history of Milan that I did not know. It was very pleasant to spend time with him. I will return.

After two photo tours with Ugo in Italy, I cannot recommend the experience highly enough – the local knowledge of Italy, partnered with photographic expertise and guidance made for an extremely rewarding photo tour! Ugo guides and mentors you according to your skills, regardless of whether you are a beginner or experienced enthusiast. I have come away with greater understanding of the craft and confidence to build my skill set. I am inspired to continue my learning journey to create beautiful images. Thank you Ugo!!!

If you are planning to travel and love photography at any level Ugo can plan a personal tour to fit in with your itinerary! He has a wealth of knowledge to share with you on any subject of photography. Apart from photography (my passion) Ugo provides a total travel experience looking at Italy through the eyes of a local. A life changing trip leaving me totally hooked to book another! Thank you Ugo and yes I will be returning my dilemma is choosing a destination.

Pienza

Tuscany Vineyards